Recruitment marketing videos and why they work
Attract and retain the right teamThe UK is seeing the highest level of job vacancies since records began in 2001. [1] It is becoming increasingly challenging to find and retain the desired team for many market sectors. You’ll know this well if you work in one of the most affected areas, including IT, trade and construction, leisure and hospitality, and advertising.
So, how can you communicate your employer brand and use your employee value proposition to attract the best suited people to your company?
By sharing your organisation’s values, culture and goals, and painting an open and honest picture of what working for your organisation is like, you will be more likely to attract the right candidates. It can also help retain existing staff by reminding them why they chose to work for your company in the first place! Saving a lot of time and energy on managing recruitment and staff turnover.
“The video and social media campaign were integral to the success of this critical recruitment exercise.”
Omni Productions has been fortunate enough to work with some fantastic organisations and businesses on their recruitment marketing and advertising strategies, creating film and video content for Specsavers, N-and Group and UWE Bristol to name a few.
The most successful videos are the ones that put existing employee experiences first and are a genuine reflection of the organisation or business. This aligns the prospect’s expectations with their employee experience and builds trust and loyalty.
Omni Productions’ directors and producers work closely with clients to understand what makes their organisation unique and then translate this on to screen to engage the target audiences. The videos are designed to communicate the employer brand and drive engagement with the recruitment campaign.
Film offers a lot of flexibility, as the content captured in one shoot can be repurposed across multiple channels to reach your target audiences. For example, alongside the hero video you could have shorter cut downs that focus on specific job roles, employee benefits or company culture, these can then be shared to more targeted audiences on social media.
We’d love to hear about your recruitment strategy and discuss how video can play an integral part in achieving your goals.