Auto Trader | Know Your Numbers

Mathematician Rachel Riley answers customer tweets

Omni Productions worked with Mynt to develop a series of films featuring well-known mathematician Rachel Riley.

Auto Trader required film content to promote their new online tool ‘Search By Your Monthly Budget’.

The films created a funny and engaging online social campaign. They formed part of Auto Trader’s strategy to change how they are perceived and reach a new broader audience.

The films directed over 100,000 new customers to Auto Trader’s website. The content was recognised at the UK content Award as the winner of ‘Video Content Campaign of the Year’.