Konica Minolta | Moment of Truth

Capturing a journey to success

Konica Minolta Marketing Services required a film to promote their suite of marketing services as part of the company’s rebrand. It needed to convey the value of the marketing tools.

The film depicts an individual’s journey to success, building up to a final meeting, the ‘moment of truth’. Thanks to his partnership with Konica Minolta Marketing Services he is fully prepared and ready to deliver his crucial presentation.

Shot in black and white with a series of quick cuts leading up to the final scene, it builds up tension and intrigue. The feeling of focus, commitment and great achievement is comparable to that of elite athletes, both business people and athletes are expected to perform to exceptionally high standards under pressure. The result is a film that inspires and excites its audience.