B Lab UK required an engagement film to reach out to CEOs and other business leaders to encourage them to join the B Corp movement. The film needed to be relatable to all prospective members, not just those already aware of B Corps or considering certification. It was essential to convey the seriousness of the issues facing people and the planet whilst maintaining a positive, welcoming tone of voice.
B Corp businesses are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
The film challenges the audience to think about what their legacy will be. The tone of voice encourages reflection on any past decisions that may have had a detrimental impact on people and the planet. It asks them to look at their approach moving forward and to consider wider global impacts.
Certified B Corporations, like Omni Productions, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
By talking about the collective responsibility of the wider business community the film engages leaders without blame and focuses on moving forward with conviction, affirming that every business has the potential to embrace change and be better.