Association of British Insurers | Helping Britain Thrive

Communicating the role of the insurance industry

The Association of British Insurers required a simple 2D animation to introduce and provide an overview of their Helping Britain Thrive campaign.

The objective was to communicate to multiple stakeholders what the sector does and its significance to the wider economy. It was important to work within the ABI brand guidelines.

The video was embedded on the ABI’s Helping Britain Thrive hub, social media platforms and shown at relevant ABI events.

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