Professions Week | I Want To Be

Promoting an event aimed at engaging young people with career opportunities

Professions Week required an advert to promote the event. The objective for the film was to drive traffic to the website and to increase engagement.

The primary audience was 14-19 year olds so the film needed to be fun, interesting and accessible.

The short animation highlights the benefits of joining a profession and encourages all young people to explore their career options.