Ofgem and Innovate UK required an explainer animation to help with the launch of their Strategic Innovation Fund to support the best new ideas for alternative energy. Compatible solutions that could one day plug into existing energy networks, help reduce carbon emissions and provide a better, cleaner future for generations to come.
The 60 second animation was designed to provide a short, inspiring and upbeat tone-setter as background to the SIF, to gain attention and help prospective applicants realise that something new, different and important is happening in energy, driven by Ofgem and Innovate UK.
Omni worked with the great team at Ofgem to create a simple polygramatic style that conveyed a team, overcoming obstacles to achieve their goals. The analogy of mountaineers being historically used by the Ofgem team to give a sense of the scale of the energy challenge in the face of climate change, and the necessity to encourage team work across a wide variety of applicants across the energy sector to come up with innovative solutions.
“Rich and the Omni team have one of the very rare things. Enormous experience, combined with humility and the ability to listen, interpret and evolve. It was a real pleasure working with them on an animation that delivered a big impact with a reasonable budget and to a tight schedule.”