Vax | Cleaner, Drier Carpets

Communicating product benefits to a commercial audience

Vax required photography to promote their range of commercial cleaning products.

The series of stills show the products in a work environment, replicating where they would be used. Graphic overlays are used to highlight the key features and benefits.

Cleaners with several Vax commercial cleaning products
A range of commercial cleaning products in use | Photo by Christopher Cornwell
Cleaner using Vax commercial carpet washer in a corridor
The right equipment for the job | Photo by Christopher Cornwell
Vax commercial vacuum cleaner being carried down stairs
Versatile products to make life easier | Photo by Christopher Cornwell