Vax | Cleaner, Drier Carpets

Communicating product benefits to a commercial audience

Vax required photography to promote their range of commercial cleaning products.

The series of stills show the products in a work environment, replicating where they would be used. Graphic overlays are used to highlight the key features and benefits.

Cleaner with lots of commercial cleaning products
A range of commercial cleaning products in use. Photographer – Christopher Cornwell
Vax commercial carpet washer
The right equipment for the job. Photographer – Christopher Cornwell
Vax commercial vacuum cleaner
Versatile products to make life easier. Photographer – Christopher Cornwell