Auto Trader | Buying Online

Auto Trader | Buying Online

Helping you find your perfect match

This TV advert for Auto Trader supports their position as the leading online car sales platform, it is a reminder that you can find your perfect match by searching and buying online.

Building on the success of the Britain’s Biggest Matchmaker brand platform, in this advert we meet a new hero character, Toby and his mum that reflect the breadth and uniqueness of the British car buyer.

Jennifer Saunders brings her unique brand of British humour to the advert, as our hero character awaits the arrival of his perfect match who he found online.

A multi-channel approach will help to reach a wide audience of existing and new car buyers.

The advert will be delivered via TV, Connected TV, broadcast video on demand (BVOD) and digital activity including social and online video.