General Mills Online How-to Films

Helping food giant get authentic in the kitchen

We produced a series of films for Betty Crocker and Old El Paso that demonstrated how their product ranges could be a great addition to producing authentic cakes and meals. Drawing on the surge in popularity in both home baking and authentic mexican food, we created a range of How To films with some great chefs to help reposition the brand.

Old El Paso


Betty Crocker


More work