General Mills Online How-to Films

Helping food giant get authentic in the kitchen

We produced a series of films for Betty Crocker and Old El Paso that demonstrated how their product ranges could be a great addition to producing authentic cakes and meals. Drawing on the surge in popularity in both home baking and authentic mexican food, we created a range of How To films with some great chefs to help reposition the brand.


Old El Paso

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Betty Crocker

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More work