Transport for London Recruitment Films
Celebrating the unsung heroes who keep London moving
By placing TfL employees at the heart of this series of films, for once the attention (and our cameras) are turned on them! Through the shooting style, composition and framing we wanted to elevate the films beyond the standard ‘talking head’. Using intimate angles and compositions not usually seen in classic interview set ups, we were able to portray the humanity and personalities behind Transport for London.
The campaign reached over 1.3 million people on social media and the best engagement rates were from Youtube, with 166,592 video views and a Click Through Rate of 1.03%.
From the 2500 applicants, nearly 700 were shortlisted and some 91% of applicants stated that the videos made them ‘slightly/more likely to apply’.
The objective to reach the nations best Project Managers, Analysts and Developers were met!