Ping! is a groundbreaking web application that sets out to bolster the independent community news sector by enabling them to generate additional revenue.
Our sibling company, Omni Digital, has hand-in-hand with Ping News CIC, been designing and developing this platform. The next step in the journey was an engaging launch film to introduce this innovative platform, stir up excitement, and showcase the fresh new branding.
We wanted to create a video that not only made people sit up and pay attention, but also left them feeling motivated and inspired about the future of local news in the UK. The underlying issues faced by the local news industry are pressing and profound, and the intention was to convey that Ping! stands as a beacon of positive transformation.
Embracing the challenge, a unique brand style was woven, harmonising the nostalgic charm of the old with the vivacity of the new. We used a mix of 2D cut-out assets, paying homage to the classic newspaper print look, while injecting a bold, modern twist. This palette was designed to mirror the fast-paced, attention-grabbing world of news, culminating in a vibrant, dynamic animation that truly stands out.
The journey doesn’t end here. As the Ping! platform gathers steam, it’s thrilling to support the community news sector and to be part of the journey towards a brighter future for local news.