A campaign is rarely one film. It is a thirty and a fifteen, a brand cut and a social cut, four languages, five markets, and the same story landing in a different place each time. The numbers end up in as many places as the films do, none of them comparable, and often at a different agency from the one that made the work.
Campaign Studio puts every version of a campaign in one place and keeps the numbers current, so which of these actually worked is a question you can answer by looking rather than by commissioning a report.
What it does
- Every version of a campaign in one place
- Numbers pulled from wherever the films are published
- Tagged by market, language, cut and length
- Each version indexed against the campaign’s own average
- Reach by market, on a map
- Results over time, from the day it goes live
- Watch time, retention and real geography, where a client grants access to their own channel
- A media plan beside the dates things actually went out
- Notes, so the reasons stay with the numbers
- In the client’s brand, not ours
What changes
- One answer instead of five dashboards
- Cuts compared against each other, not against nothing
- The next brief settled by evidence
- A record that outlasts the campaign and the roster
How it works
You add a link for every version as it goes live: each cut, length, language and market, on whichever platform it lands. Campaign Studio pulls the public numbers through and keeps pulling them, so what you are looking at is current rather than a snapshot somebody took on a Friday. Each version is tagged once, and everything after that follows from those tags: how it compares with the rest of the campaign, where it appears on the map, and which lengths and markets did the work.
We set it up while the campaign is being made, so the record starts on day one rather than being reconstructed at the end. When the project finishes it is yours. You carry on adding versions as they go out, or hand it to whoever plans your media, and the history keeps building without us.
And if your campaign needs something it does not do yet, we add it. The same team builds the tool and makes the films, so a new view, a different way of grouping the work, or a report in the shape your board actually wants is a short job rather than a request that joins a queue. That is the part a piece of software you buy off the shelf cannot do.
What it does not do
On public data alone it reads what the platforms publish, which is most of it but not all: LinkedIn and Facebook do not reliably expose reactions, so those show as a dash rather than a guess, and the map is built from the market each version was made for rather than from where the audience turned out to be. History also builds forward from the day a campaign is added, so it cannot tell you what last year did.
Where a client connects their own channel, most of that gap closes. On YouTube that means watch time, average view duration, the percentage of each film actually watched, how people arrived, and the countries they watched from. It takes one approval from whoever owns the channel and nothing else. We have run it on our own.
Where a number is not knowable we leave it blank. A dashboard that fills every cell is worth less than one you can trust.
Who it is for
Marketing and communications teams running one campaign across several markets and platforms. Agencies reporting on work that more than one supplier made. HR and internal teams who need to show that recruitment and training films did their job. Anyone about to commission the next round of films who would rather decide from evidence than instinct.