Dyson | Airblade

Opening new markets and reaching new audiences

Dyson wanted to expand their global footprint with their Airblade hand dryer. This advert focuses on showing the benefits of using an air hand dryer vs paper towels to target the Asian market.

The live action film includes CGI to illustrate the residue of germs being transferred from paper towels to the hands of the user. CGI enabled the science behind the design of the Airblade come through and clearly demonstrate the benefits of the appliance.