Vax | Blade

Repositioning a brand with a new product launch

Vax needed to reach the widest possible audience for the launch of their new product, Blade. They needed to differentiate themselves to compete with market leaders.

The direct response tv advert (DRTV) helps position Vax as dynamic and exciting. The film is fast paced and fun. It features a couple working together to tidy their modern house showing how the product fits in with their lifestyle.

“From script writing, producing, editing, sound, there isn’t much these guys can’t do and can’t do brilliantly. Their connections to talented crews made every project effortless.”
Brand ManagerVax