Dyson created the Small Ball to reach a wider audience and enable more people to use their high-quality products.
The Small Ball is lighter, smaller and easier to store and use than previous models. The film needed to capture this and communicate that the product was suitable for a range of ages and abilities.
It was important to maintain Dyson’s established visual style, delivering a clean, minimalist feel. The informative, confident voiceover ensures clarity and reflects the expertise and quality behind the product.