MekaMon | AR Gaming Robot

Capturing the technology in action

Reach Robotics required a series of photographs of their AR gaming robot MekaMon for the product launch.

These stills were taken alongside the filming of the launch and how-to videos. It was important to capture the technology and align the style of photography with the launch film and the wider brand.

MekaMon AR gaming robot in a tunnel
MekaMon scuttling across a cylinder. Photographer – Ed Fury
Young couple playing with robot app
Watching the introductory how-to videos to get started. Photographer – Ed Fury
MekaMon AR gaming robot launch still 2
The first gaming robot. Photographer – Ed Fury