Invisalign is a popular teeth straightening solution that has gained a significant following around the world. Wiltshire based advertising agency Team Eleven approached us to help produce a series of six promotional videos for the cosmetic industry shot in Berlin. As a promotional video for the cosmetics industry, the objective was to capture stories with patients of different ages and experiences to showcase how Invisalign has improved their lives through helping them shape a more confident, straighter smile.
Invisalign is a modern teeth straightening solution that uses clear, removable aligners to gently shift teeth into the desired position. Invisalign aligners, unlike traditional braces, are nearly invisible and removable for eating and cleaning. This makes them a top choice for adults and teens seeking discreet teeth straightening.
To increase awareness of Invisalign in Berlin, Invisalign and Team Eleven wanted to create a promotional videos that would showcase the treatment’s benefits through real-life experiences. The team aimed to capture a range of ages and experiences to appeal to a broad audience.
The production teams in both the UK and Germany worked closely with Team Eleven and Invisalign to identify interviewees from different age groups and backgrounds, who have undergone treatment and were willing to share their experiences on camera.
In a quintessential Berlin loft studio, we reflected the region’s stylish, minimalist aesthetic. We conducted the interviews in German and added English subtitles for a global audience.
These customer testimonial interview videos were designed to showcase the many benefits of Invisalign, including the treatment’s convenience, effectiveness, and discreteness. Each film featured a different interviewee, providing viewers with a diverse range of perspectives and experiences.
They were shared on Invisalign’s website, social media channels, and other marketing channels, reaching a wide audience of potential patients.
The collaboration resulted in high-quality interview films that effectively showcased the benefits of Invisalign. By featuring a range of ages and experiences, the interview films were able to appeal to a broad audience and demonstrate the effectiveness of Invisalign for people of different backgrounds. The films successfully increased awareness of Invisalign in Berlin and beyond, helping to expand the brand’s reach.
The end result proved an effective way to create high-quality interviews that showcased the benefits of the treatment through real-life experiences. The production teams were able to capture a range of ages and experiences, helping to appeal to a broad audience and increase awareness of Invisalign in Berlin and beyond.