UWE Bristol needed a film to showcase their identity and reflect the institution as a standout university in the modern world.
UWE Bristol is in the top 20 UK universities for graduate employability and number one in the University Alliance for its impressive employment records and positive graduate employment prospects.
The challenge was to create a visually engaging film whilst communicating the breadth of opportunities available to students, celebrating the strength and diversity across multiple faculties and the real world connections with business.
“This powerful story that sets us apart from other universities and evokes an emotional response.”
Using a commanding composed track, a dynamic edit, interesting transitions and featuring real people in authentic and inspiring scenarios, this film calls to the brave to rise to the challenge ahead.
The advert is supported by music and an overlay of an extract of a recording of ‘The Dream of Life’, an inspirational speech from philosopher Alan Watts. The edit builds in pace as the visuals drive the narrative forward.
‘Ready To Change The World’ was Highly Commended in the Branded Programme category at the Brand Film Awards 2022.