Sectors

Charity advertising

TV, radio and direct response campaigns for charities, from the idea to the screen.

A charity ad has one advantage over every other kind of advertising: it can show the thing itself. The person helped, the place, where the money goes. We make TV, radio and direct response campaigns for charities, built around a particular person rather than a general cause, each with a clear ask at the end.

We are a certified B Corp. We handle the clearance a charity ad needs, with Clearcast for TV and Radiocentre for radio, and deliver every version the media plan needs. For fundraising films, supporter updates and impact stories, see charity video production.

Charities we have worked with

Campaigns

Campaigns we have made for charities

All charity work

RSPB

Big Garden Birdwatch

The brief: Raise awareness of the Big Garden Birdwatch, the world’s largest wildlife survey, to bring in more birdwatchers and the data they gather.
What we made: A TV commercial street-cast with people already enthusiastic about the Birdwatch, with a DRTV cut and a radio ad.

485,000people took part, counting 7.8 million birds

See the case study

WaterAid

Water Means Life

The brief: WaterAid’s Water Means Life winter campaign, with versions to reach different audiences.
What we made: A 60-second hero film voiced by Richard E. Grant and directed by Jack Weatherley, with a series of social cut-downs for each audience.

1,088,973views on YouTube

See the case study

PDSA

Saving Pets, Changing Lives

The brief: A TV advert to raise awareness of the charity and vital funds for the animals it cares for, aimed at animal lovers.
What we made: A playful film in which the appeal for donations comes directly from a dog.

See the case study

FRANK Water

Sangita’s Story

The brief: Show the impact of clean water and sanitation on women and girls in rural India, in an emotive film that avoided clichés and respected the community.
What we made: A film with no dialogue, shot in rural India, contrasting a young girl’s life with and without clean water, and a social campaign film with Anita Rani.

See the case study

The Air Ambulance Service

Giving the Gift of a Lifetime

The brief: Encourage gifts in wills to support the charity.
What we made: An interview-led film against a simple, clean backdrop, which lets one person tell their story with honesty and openness.

See the case study

Underfall Yard Trust

Fire Recovery

The brief: Raise funds to restore and rebuild Underfall Yard, a historic Bristol landmark, after the fire of May 2023.
What we made: A campaign film telling the story of the yard’s recovery and the community behind it, with a clear call to donate.

See the case study

Thank you so much for making this happen in record time! We’ve appreciated the transparency from the outset of the production and you all went way above and beyond.

Neil Wissink, Creative Content Lead, WaterAid

Questions charities ask us

Can you make the TV, radio and DRTV versions together?

Yes. For the RSPB’s Big Garden Birdwatch we made the TV commercial, a DRTV cut and a radio ad as one campaign, so every version carried the same ask.

Do you handle clearance for fundraising ads?

Yes. Every TV and radio ad in the UK has to be cleared before it airs: scripts approved, claims substantiated, the finished film checked. We clear scripts with Clearcast and Radiocentre and deliver to the right specification, so the appeal reaches air first time. More on TV ad clearance.

Do you work with our agency?

Yes, or directly with your own team.

What does a charity TV ad cost?

Production costs follow the same bands as any TV commercial: typically £20,000 to £50,000 for a regional TV commercial, and £50,000 to £90,000 for a relatively straightforward TV commercial concept, separate from the airtime. Our guide to video production costs explains what each level buys.

Let’s talk

Planning a charity TV or radio campaign?

Start a project See the work

Or call 0117 917 7100 and speak to a producer.