Time to Deliver is WaterAid’s global maternal health campaign, launched in March 2026. It calls on world leaders to make childbirth safer by guaranteeing clean water, decent toilets and good hygiene in every healthcare facility. Every two seconds, a woman gives birth in a facility without these basics.
The film was co-directed by BAFTA-recognised director Alice Russell and Aśka Faron, shot by Alice Russell, with Jack Weatherley as creative director. It is built around mothers’ own experiences of giving birth without clean water. We delivered the post-production.
The campaign launched with a global petition to world leaders and national press coverage in The Independent, with founding signatories including Myleene Klass MBE, Sir Mark Rylance, Adjoa Andoh, Sir Stephen Fry, Yomi Adegoke, Sandra Igwe and Dr Ranj. WaterAid teams in the UK, US, Canada, Australia, Ghana, Malawi and Japan shared it, and WaterAid Malawi aims to take the campaign to every district by 2028.