Zimmer Biomet | Move Without Limits

An nSTRIDE patient case study featuring Steve Backshall

Zimmer Biomet were seeking to increase awareness of their nSTRIDE treatment for osteoarthritis, both to patients and service providers.

The challenge was to create a patient case study film that was relatable, engaging and built upon the success of their previous case study. This new case study would form part of Zimmer Biomet’s ‘Move Without Limits’ campaign.

The new film features respected and recognisable public figure Steve Backshall, best known for starring in the BBC TV series Deadly 60. Working with agency HR Media, the case study was designed to reach new audiences and increase engagement with the product and benefits.

In aligning the brand with Steve Backshall and exploring the impacts of nSTRIDE on both his personal and professional life, the film will appeal to multiple audiences.

Alongside the hero film, Omni Productions created a series of cut down films for use across multiple platforms, including social media, to target and engage segmented audiences.

Short-term results have shown an increase in traffic to the product webpage and increased brand recognition.

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At Omni Productions, we understand that every business is different, which is why we offer a wide range of video production services to fit your needs. Whether you’re looking for a brand video, a marketing video, a TV commercial, a direct response television (DRTV) spot, a film for your recruitment campaign, a charity video, or an animation or training video, we can help you create a video that will captivate your audience and help you achieve your goals. We have a base in sunny Bristol but work across Cardiff, Manchester, Birmingham, London,the whole of the UK and the wider world.

We are committed to providing our clients with the best possible service, and we are always happy to discuss your project and find a solution that meets your needs. Contact us today to learn more about our video production services and get a free quote.