Zimmer Biomet | Move Without Limits

Zimmer Biomet | Move Without Limits

An nSTRIDE patient case study featuring Steve Backshall

Zimmer Biomet were seeking to increase awareness of their nSTRIDE treatment for osteoarthritis, both to patients and service providers.

The challenge was to create a patient case study film that was relatable, engaging and built upon the success of their previous case study. This new case study would form part of Zimmer Biomet’s ‘Move Without Limits’ campaign.

The new film features respected and recognisable public figure Steve Backshall, best known for starring in the BBC TV series Deadly 60. Working with agency HR Media, the case study was designed to reach new audiences and increase engagement with the product and benefits.

In aligning the brand with Steve Backshall and exploring the impacts of nSTRIDE on both his personal and professional life, the film will appeal to multiple audiences.

Alongside the hero film, Omni Productions created a series of cut down films for use across multiple platforms, including social media, to target and engage segmented audiences.

Short-term results have shown an increase in traffic to the product webpage and increased brand recognition.