With a rich heritage spanning several decades, General Mills UK has established itself as a leading consumer goods company dedicated to nourishing lives.
With a family of beloved household brands within the UK that include Häagen-Dazs, Nature Valley and Old El Paso – General Mills strongly believe in making a positive difference in the lives of its employees, consumers and wider society.
Following their Great Place to Work certification, General Mills came to Omni with a view to bring their employee experience to life through a series of EVP (Employee Value Proposition) films.
The ambition of these films was to convey the company’s values and culture through their employee stories, passions and the meaningful experiences that have shaped their careers.
“The Omni Team are exceptional! We had the pleasure of working with them for our Employee Branding Campaign. We were blown away by their level of care and understanding. The end results of our Employee Branding video were amazing and no obstacle was too big to help us achieve this. Thank you to you and your team for an amazing partnership!”
Filmed over the course of a single shoot day, Omni shot cutaways and interviewed several team players across a variety of roles from graduate placement up to senior management, all of whom were authentic, dedicated and sincere in their passion for food and people – and were from our perspective an absolute joy to work with.
Demonstrating clearly why GM is such a warm, friendly and embracing work environment and so deserved of all their ‘Great Place to Work’ accolades.
For those intrigued by the power of video storytelling in enhancing HR recruitment campaigns, please feel free to get in touch. We’ll aim to schedule a conversation with one of our in-house producers to explore how we can tailor a video campaign that resonates with your unique EVP and recruitment goals.