Ping News is a groundbreaking organisation leveraging advertising, syndications, big tech partnerships, and grant funding, to enable local news organisations to thrive while maintaining their independence.
Omni developed the Ping! branding, syndication platform and monetisation models and their public facing website. The next step in the journey was an engaging launch film to introduce the syndication platform, stir up excitement, and showcase the fresh new branding.
We wanted to create a video that not only made people sit up and pay attention, but also left them feeling motivated and inspired about the future of local news in the UK. The underlying issues faced by the local news industry are pressing and profound, and the intention was to convey that Ping! stands as a beacon of positive transformation.
Embracing the challenge, a unique brand style was woven, harmonising the nostalgic charm of the old with the vivacity of the new. We used a mix of 2D cut-out assets, paying homage to the classic newspaper print look, while injecting a bold, modern twist. This palette was designed to mirror the fast-paced, attention-grabbing world of news, culminating in a vibrant, dynamic animation that truly stands out.
As the Ping! platform gathers steam, it’s thrilling to work on this positive impact project supporting the community news sector and to be part of the journey towards a brighter future for local news.