RSPB | Big Garden Birdwatch 2022

RSPB | Big Garden Birdwatch 2022

A DRTV advertising campaign

We worked with marketing agency Cherry Tiger to deliver the adverts.

Building upon the success of the Big Garden Birdwatch advertising campaign in 2021, this DRTV advertising campaign maintains the visual identity that so many people are now familiar with.

A new script and voice over was developed to align with the new RSPB strategy, retaining the proposition of ‘What will you see?’ which addresses the primary CTA which is to take part in the birdwatch and drive new leads.

A new message of ‘Be one in a million’ was introduced to celebrate that there were over one million participants in 2021 and to communicate the link between how maximising the numbers of participants helps nature.

It was important to ensure that the adverts considered content requirements across all channels including TV advertising, PR, digital advertising, POS, webpages, social, email and direct mail.