UWE Bristol is in the top 20 UK universities for graduate employability and number one in the University Alliance for its impressive employment records and positive graduate employment prospects.
“This powerful story that sets us apart from other universities and evokes an incredible emotional response.”
The challenge was to create a visually engaging film whilst communicating the breadth of opportunities available to students, celebrating the strength and diversity across multiple faculties and the real world connections with business.
Using a commanding composed track, a dynamic edit, interesting transitions and featuring real people in authentic and inspiring scenarios, this film calls to the brave to rise to the challenge ahead.
The advert is supported by music and an overlay of an extract of a recording of ‘The Dream of Life’, an inspirational speech from philosopher Alan Watts. The edit builds in pace as the visuals drive the narrative forward.
The TV and cinema ad campaign was an overwhelming success, and went on to drive over 322K hits on YouTube in its first five months. The ad was highly commended at the Brand Film Awards 2022.