This TVC is the latest in Wiltshire Farm Foods ‘Bring Me Sunshine’ campaign, launched in early 2021.
The challenge was to create an advert to engage both existing and target audiences whilst capturing the brand’s core values.
The directorial approach champions the authenticity of the brand and celebrates both the clients and employees that bring the brand to life.
“They are just an honest bunch of people who really want to deliver the best work they can – good isn’t good enough for them! They have taken time to really understand our customers, and always use that insight when considering creative ideas.”
Drawing on nostalgia, the advert is designed to appeal to the target audiences’ love of light comedy and musicals.
Real Wiltshire Farm Foods employees feature in the musical TV advert. The employees take calls, prepare ingredients and deliver meals – all whilst singing along to the classic track ‘Bring me Sunshine’, composed by Arthur Kent, with lyrics by Sylvia Dee.