Neal’s Yard Remedies required a film to support their Holistic Wellbeing campaign. The film needed to communicate the brand’s expertise is holistic health and their 40 year heritage.
Keeping the blue bottle central to the story telling, and the story of the logo in mind, the film builds on brand recognition whilst also appealing to a new younger audience.
Layered techniques bring together rich blue paper textures, combined with evocative live action to build the themes of nature, ingredients and beauty.
The film was in store and online as part of a wider campaign, reflecting a calming sensory experience inspired by Neal’s Yard Remedies ingredients.
The narrative closely links the tree from the logo and all that goes into Neals’ Yard Remedies products and services, creating a story of ‘The Tree of Being Well’.
The film is narrated by Neal’s Yard Remedies’ Co-Owner Anabel Kindersley to build upon the heritage and authenticity of the brand.